One good method of testing typefaces is by letting a number of people read words bearing different typefaces. As such, it’s important that, before selecting the final font for the logo that will be placed on marketing assets, such as those produced by Banner Pens UK, the font is tested to staff or anyone who could be a potential customer. Inconsistent spacing, as well as packing letters too loosely or too tightly, can cause the output to bear a chaotic or scattered apperance.Ĭhoosing the wrong font can result in an unreadable wordmark logo or one that can easily be mistaken for another word or phrase. One should also ensure that the kerning between letters is consistent. While kerning can add finesse to an output, one must take care to avoid kerning letters too tightly or too loosely. Even one letter that has been altered too much will end up confusing your customers. One important thing to remember when creating a wordmark logo is ensuring that the final output is composed of letters, and that no letter has been altered too much to look like an object or symbol. Bright colours show that you are a fun and lively organisation, while somber hues protray formality. Just make sure to choose colours wisely, since different colours have different meanings. If you’re going for this option, you can use a combination of colours on all letters or set all letters to bear one or two colours. The addition of colours to letters is a great option if you do not wish to try altering your business’s name so much. You can play around with colour, style, and size to achieve an output that looks and feels unique. Also, it’s worth noting that you can have fun in the process of designing the logotype this way. This is considered one of the safest options when it comes to the creation of wordmark logos. * The combination of upper case and lower case characters. Some may argue that creating a wordmark logo is more difficult because it does not have any supporting graphical elements. Some examples of letters that look great together include H and K (put together in that order), and the pairing of I and R (put together in that order). Wordmark logos are brand emblems made solely from the name of the company. When doing this, make sure that the letters look good when put together. If the name of your business is composed of at least two words, you can use the first letters of the words that comprise the name of your business to form a logo. To achieve this desired balance, it’s important to know the following do’s and don’ts of wordmark logo creation. Making one is easy, and you or a designer can make it look memorable to old and new customers alike by perfectly balancing typography and illustrative elements together.

But if you’re not a huge fan of fancy logos composed of different elements or symbols, or you just want a simple-looking logo for your company, one of your best alternatives is the use of a wordmark type of logo.Ī wordmark logo is a logo made using the letters that comprise a business’s name. Some options can be combined together so a memorable, attractive logo can be made.

Wordmark logos without words